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SiddheshJoglekar

Blog

Insights on marketing, growth, and AI.

Analysis, frameworks, and field notes for founders, marketing leaders, and teams putting AI to work.

Pricing AI for Indian Buyers: Why Per-Seat Will Lose to Per-Outcome

The pricing model that built Indian SaaS is the wrong one for AI — and it fails in a precise way. Per-seat caps your upside on light users while bleeding margin on heavy users, because every AI action carries a real token cost the seat price doesn't cover. India sharpens the problem: buyers share seats by reflex, so three logins can drive the inference load of fifteen. The opening? The Indian CXO is outcome-literate to the point of suspicion — they'll pay premium for a resolved ticket, a qualified lead, a document processed, because each maps to a P&L line they already own. This week's Strategy Room essay lays out the floor-plus-meter transition path.

Continue reading: Pricing AI for Indian Buyers: Why Per-Seat Will Lose to Per-Outcome

Marketers Who Learn ‘AI Coding’ Will Own the Next Decade.

If You’re a Marketer Who Can’t Code with AI, You’re Already Behind. . . Marketing has officially entered an era where the person who can code with AI will outrun the person who can only brief a tech team. The walls between “creative” and “technical” have collapsed - and the marketer who learns to build, automate, and deploy using AI-powered code will own the next decade. In this Blog, I break down why coding has become the ultimate edge for modern marketers, how AI tools remove the fear (and complexity) of learning it, and the real-world tasks marketers can now build themselves, from landing pages to dashboards to automations. If you want to stay relevant, stay fast, and stay irreplaceable, this edition is a must-read.

Continue reading: Marketers Who Learn ‘AI Coding’ Will Own the Next Decade.