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Analysis, frameworks, and field notes for founders, marketing leaders, and teams putting AI to work.
· Marketing
Quick commerce advertising in India means paying Blinkit, Zepto or Swiggy Instamart to place your products higher in in-app search, category pages, carts and banners. You pay per click or per impression, depending on the format, and can target city by city.
Continue reading: Quick commerce ads for D2C brands: how to buy Blinkit, Zepto and Instamart ads without burning margin· Leadership
What a fractional CMO does in the first 90 days, week by week: what founders must provide, and how to judge progress at day 30, 60 and 90.
Continue reading: What does a fractional CMO actually do? The first 90 days, week by week· AI
AI training for leaders should end with five decisions, not a tool tour. What a CXO session should cover, what leaders do hands-on, and what to skip.
Continue reading: AI training for leaders: what a CXO session should cover, and what to skip· Growth
How to increase admission in coaching classes on the same ad budget: size your catchment, fix the demo class, scholarship test, parent seminar and referrals.
Continue reading: How to increase admissions in a coaching institute without raising ad spend· Marketing
ChatGPT Ads are live in India from ₹725 a day. Check if your category can advertise, what you can measure, and how to run a fair four-week first test.
Continue reading: ChatGPT Ads in India: should your brand test them, and how to run a fair first test· Leadership
Fractional CMO, agency or full-time CMO? A decision guide for Indian founders: what each can't do, hybrid setups, and the questions to ask before you sign.
Continue reading: Fractional CMO vs agency vs full-time CMO: which should an Indian startup hire?· Growth
Edtech marketing strategy for India, built on how families buy: student and parent deciders, the exam calendar, CAC vs LTV, creators and coaching-ad rules.
Continue reading: Edtech marketing strategy in India: two deciders, one exam calendar, and a CAC that pays back· Marketing
Checked against the Gazette notifications and MeitY's published Rules on 28 September 2026. General information for marketing teams, not legal advice: have counsel sign off your notice text.
Continue reading: DPDP Act for digital marketing in India: the consent checklist to finish before 13 May 2027· Marketing
Google is testing a Flipkart-branded "Buy" button inside AI Mode and Gemini in India. It covers some users and a small selection of Flipkart products, including phones, electronics and accessories. No brand can opt in, and Google's own checkout for other merchants isn't open to Indian sellers.
Continue reading: Google is testing Flipkart checkout inside AI Mode in India: what it means for D2C brands· Marketing
D2C marketing strategy for Indian brands, read off the P&L of one order: channel fees, returns, the most a customer can cost, and what earns the repeat.
Continue reading: D2C marketing strategy in India: start with the P&L of one order
