Case Studies
The work, and the numbers behind it.
Marketing, growth and AI engagements with founders, growth-stage companies and established teams.
Case Study 01 · OurBus Lines
Scheduled intercity coach · US East Coast
1.6× monthly revenue in six months, without buying the growth.
Read the case study- Monthly revenue
- 1.6×
- Revenue, year on year
- +46.9%
- Return on ad spend
- 21.0×
Case Study 02 · OurBus Charters
Group & corporate coach hire · United States
A charter business is not fixed by selling more. It is fixed by costing less.
Read the case study- Cost per conversion vs Lines
- 6.5×
- Contribution-positive after ad spend
- Q3 2026
- Closed-basis win rate
- 17.7%
Case Study 03 · Rally
Event & community group travel · rally.co
The growth problem was two words on the payment screen.
Read the case study- Record month vs previous best
- 1.5–2×
- Months held above the old ceiling
- 2
- Fix to the confirmation blocker
- 2-layer
Case Study 04 · DocTutorials
Medical EdTech · NEET PG, FMGE, INI-CET · India
Paid enrolments multiplied year on year. Acquisition cost went the other way.
Read the case study- Paid enrolments
- Multiplied
- Cost per acquisition
- Down ~⅓
- Signed creator collaborations
- Hundreds
Case Study 05 · BYJU'S
K-12 EdTech · India · Vice President, Marketing
25,000 schools a season, four brand launches in three years, cost per lead down 70%.
Read the case study- Schools per season
- 25,000
- Students reached
- 70 lakh
- Cost per lead
- −70%
Case Study 06 · Programming Hub
Coding-education app · Global · Chief Executive Officer
+40% revenue in 18 months, profitable and bootstrapped, by moving content production to AI.
Read the case study- Revenue
- +40%
- Cumulative downloads
- 400M+
- Throughout the tenure
- Profitable
Case Study 07 · Shaadi.com
Matchmaking platform · India + diaspora · Associate Director, Product
+24% payment conversion, +38% offline activation, +94% telesales talk time.
Read the case study- Online payment conversion
- +24%
- Offline activation ratio
- +38%
- Telesales talk time
- +94%
Case Study 08 · The 1970 Shop
D2C nostalgia snacks · India
Ten revenue leaks found before a rupee more went into ads.
Read the case study- Revenue leaks identified
- 10
- SKUs out of stock
- 41%
- Five-star reviews invisible to Google
- 3,500+
Iqra
Case Study 09 · Iqra
Baccalaureate exam-prep EdTech · Morocco · FR / EN / AR
Payment conversion doubled on a funnel that had never been instrumented.
Read the case study- Payment conversion
- 2×
- Signups per day
- 1–2K
- Languages
- 3
Applied AI for Executives
Case Study 10 · Applied AI for Executives
Executive education & corporate training · India
2,000+ senior professionals trained on applied AI. Rated 9.8 / 10.
Read the case study- Senior professionals trained
- 2,000+
- Participant rating
- 9.8 / 10
- Years at IIM Calcutta
- 9+