Blog
Analysis, frameworks, and field notes for founders, marketing leaders, and teams putting AI to work.
· Leadership
Fractional CMO cost in India, for founders: what advisory, embedded and sprint engagements buy, how to test the fee, and the GST and TDS lines.
Continue reading: Fractional CMO cost in India: engagement models and what each buys· AI
Your marketing team already uses AI. What team training should teach, which format fits, and a sample half-day built from real, published sessions.
Continue reading: AI training for marketing teams in India: what to teach, which format to pick, and what a half-day looks likeQuantum computing explained for CEOs — no physics needed. What qubits do, why India's quantum mission matters, and 3 actions to take now.
Continue reading: Quantum Computing, Explained Like You're a CEO (Not a Physicist)our AI agent has no legal personality. Under the DPDP Act — now live and phasing in to May 2027 — liability tracks to the entity that set its purpose. There is no 'the agent did it' defence
Continue reading: DPDP + AI Agents: Who's Liable When the Agent Acts?"We had to make cuts because of AI." I've read that line a dozen times this quarter. Most of it is a costume. Trackers say ~56% of 2026 layoffs now cite AI. The same firms are spending ~$700B building it. Sounds logical. Here's the tell. If AI were doing the work, output climbs before the headcount drops.
Continue reading: Is AI really cutting jobs - or is it just the front face?The most over-asked question in Indian boardrooms this year is "which enterprise AI platform should we buy?" The most under-asked is "what can one person already ship on the ₹1,700-1900 plan sitting unused in our subscriptions?"
Continue reading: ₹1,900 A MONTH: WHAT AN INDIAN OPERATOR CAN ACTUALLY SHIP ON A $20 CLAUDE OR CHATGPT PLANSaaS sold software by the seat. Agents sell the work itself — and the budget they target is labour, not licences. India's edge isn't the model; it's owning the workflows the world is about to automate.
Continue reading: Why AI agents might be a huge opening for Marketers and Founders since SAASIndia didn't win an AI data center. It signed up to be the landlord. Meta just leased its first India AI campus: 168MW in Jamnagar. Reliance builds it, owns it, runs it. Meta pays the rent. Read the headline and it's a sovereignty win. Read the structure and it's a tenancy deal. Reliance carries the capex, the land, the power, the operational risk. Meta keeps the parts that appreciate: the model, the IP, the customer. And it can walk away from the lease. We're supplying cheap renewable power and a coastline. They're keeping the layer that compounds. I'm not knocking it. At 168MW, it's real industrial muscle. But owning the building isn't the same as owning the economy that runs inside it. The question for Indian boards isn't "are we building data centers?" It's "are we building anything that appreciates?" Landlord or architect: which one is India actually becoming?
Continue reading: Landlord or tenancy - Should we celebrate the AI data center?I haven't written much about this before. Pre AI K12 companies like BYJU'S didn't die from bad technology. It died from CAC > LTV. Here is how an Indian coaching business should actually point AI — at the three…
Continue reading: The Edtech Recovery Playbook: AI for the Coaching IndustryI built a pre-DRHP scorecard — eight categories, 40 points, India-specific. Zepto today: 24/40. The customer-facing AI work is strong; the operating-discipline work is unproven externally. Fraud and rider-onboarding KYC are the lowest-scoring categories. AI governance disclosure is next. Both can be closed before the DRHP lands — most quick-commerce filings globally have not, and that gap becomes a discount. The three questions the roadshow has to answer crisply: forecast error vs. baseline, share of AI decisions with no human override, board owner of AI governance. A team that needs the slide pack has a 20/40 story.
Continue reading: THE PRE-IPO SCORECARD: RATING ZEPTO'S AI READINESS BEFORE THE DRHP
