Applied AI for Executives
Case Study 10 · Applied AI for Executives
Executive education & corporate training · India
2,000+ senior professionals trained on applied AI. Rated 9.8 / 10.
Nine years as guest faculty at IIM Calcutta across the APAL, DigiAIM and EPGBM programmes; batches at IIT Kanpur and Great Lakes; a Mastering Claude session for IIM Bangalore alumni; and corporate programmes for K Raheja, Landmark, Promega and a leading Indian CRDMO, among others.
- Senior professionals trained
- 2,000+
- Participant rating
- 9.8 / 10
- Years at IIM Calcutta
- 9+
- Deliverable per session
- 1
2024 – 2026
APAL 02, IIM Calcutta, 2026
APAL · DigiAIM · EPGBM
Built live, taken home
Participant count is cumulative across institutions and corporates; the rating is from the APAL 02 cohort.
01 — The Situation
Executives do not need another AI overview. They need to leave having built something.
Most AI training explains. These sessions make the room do the work, and the recap, demo, guided build, own build and debrief arc is the same whether the audience is a CXO cohort or a sales team.
Where it started
- Slide-led AI sessions with no artefact at the end.
- Tool demos disconnected from the participant's own function.
- No follow-through after the room empties.
Where it is now
- One deliverable per session: an agent, a website, a research brief, a prompt pack.
- Function-specific tracks for marketing, sales, finance, HR and healthcare.
- Ship logs, capstones and teach-the-news formats that keep cohorts building between sessions.
02 — What I Did
Programmes designed around a build, not a lecture.
Open
Recap, then demo
The session starts from what the room already knows, then shows the tool doing the participant's own job.
Build
Guided build, then own build
Participants build alongside the demo, then build the thing their own function needs.
Close
Debrief and take it home
Every session ends with one deliverable: a working agent, a live website, a research brief or a prompt pack.
- IIM Calcutta
APAL · DigiAIM · EPGBM
A three-session Claude track for 75 senior participants on APAL 02, and a four-Saturday DigiAIM module built on one live website.
- IIT Kanpur · Great Lakes
Digital marketing and AI batches
Sunday cohorts with Claude-built decks, a Ship Log and a Diwali capstone; AI for product managers at Great Lakes.
- Corporates
Function-specific AI programmes
AI for Sales at Promega, plus K Raheja, Landmark, finance and HR teams, and a leading Indian CRDMO.
- Alumni & colleges
Mastering Claude
An IIM Bangalore alumni webinar, and undergraduate masterclasses at St Mary's, Pillai College and IIT Bombay.
03 — The Result
Rooms that leave with something working.
The rating is the proxy. The real outcome is the artefact each participant takes back to their desk.
Rating
9.8 out of 10 from the APAL 02 cohort at IIM Calcutta, 2026.
Institutions
IIM Calcutta for nine years, plus IIT Kanpur, Great Lakes, IIM Bangalore alumni and IIT Bombay.
Corporates
K Raheja, Landmark, Promega and a leading Indian CRDMO, with tracks for marketing, sales, finance, HR and healthcare.
- 2,000+ senior professionals trained since 2024.
- 9.8 / 10 participant rating at APAL 02.
- Repeat invitations from every institution above.
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