SJ · siddheshj.com
NKT College (Autonomous), Thane · 28 Sep 2026

AI for your first job, told through Sales & Marketing

Every prompt from today, with a Copy button. Copy, don't type. Your exams are close, so: one thing this week (20 minutes), one thing after exams.

The habitEvery week, make one small thing a stranger can open. AI drafts it; AI marks it.
4 exercises1 number AI gets wrong1 page built in pairsFree tools only
Start here

GoWhich app

Tap Copy, paste into your AI app, and put your own words where you see a [bracket] or a ___. One send per exercise. Screenshot the answer. Marathi or Hindi is fine.

Pairs are the plan.

AaPlain words

Each word is explained once here, then used all day.

Something a stranger can open
What the working world calls proof of work. A link or a screenshot. Anyone can look at it.
The customer seat
A first job where you deal with the person who pays.
The process seat
A first job where you keep the work moving: operations, support, accounts, back office. Both seats are real jobs. Neither word is an insult.
The checking desk
The part of the process seat where you check numbers before someone acts on them: accounts, reporting, a bank's back office.
A big company's office in Airoli
What job sites call a GCC (global capability centre): a large company's own office in India that runs work for its offices worldwide.
Relationship officer
The bank's person for a set of customers.
Inside sales
Selling by phone and chat from an office desk.
Pre-sales
Explaining the product before someone buys.
Customer success
Helping the customer after they buy.
NBFC
A company that lends money but is not a bank.
Mis-selling
Selling by telling the customer something false.
Incentives
Pay on top of your salary for hitting your number.
Key accounts
A company's biggest customers.
The hook
The first line that makes someone stop scrolling. (A cliffhanger is different: it makes you come back.)
The number
What the team counts after sending, out of how many it sent: 14 orders per 1,000 sends.
A landing page
One page, one offer, one button. After this, just "the page".
A reason to say no
What sales courses call an objection.
The preview
The box beside or below the chat where the page you asked for appears and can be tapped.
The one-page note
A short note that tells a stranger what you made or did, for whom, the numbers, and what you would change.
One send
One message to the AI per exercise.
Exercise 1 · 9 min · any AI app

1Your talent, from evidence

On paper first, 1 minute. Write three true lines. Real facts only. Fake facts give a fake talent.

1

The last thing a friend or family member asked me to help with.

2

What I did last Sunday when nobody told me to.

3

A task that felt easy for me and hard for others. TY: make this one thing from a project, an internship or a fest, with a number.

Prompt · Exercise 1
I am a [year and degree, e.g. SY BCom] student. Three true facts about me: ___. Using only these facts, name my strongest talent in two words, quote the evidence, and write one sentence for "tell me about yourself". No praise. If the evidence is weak, say so.
Paper version: "I'm the person people come to for ___. Last Sunday I ___, and ___ was easy for me." Your neighbour says the two words.

Got "weak evidence"? That is an honest answer, not a failure. No second send: take it into Exercise 2. Your 20-minute action this week can be the task that creates the evidence.

Talent is what people keep coming to you for.
Marketing, live · try it at home

MA real notification, torn apart

Take one real notification from an app on your phone. Paste it into your AI app, or type it out. Then send these two prompts, one after the other.

Prompt 1 · the job and the number
What job is this notification doing, who is it for, and what number does the team most likely watch?
Prompt 2 · three versions and a test
Write three versions for college students in Thane. How would the team test which one wins: what would it count, and out of how many sends?

Three lessons

A made-up example of a test. One audience, split at random into two groups of 20,000. One change. Version one: 180 orders, 9 per 1,000 sends. Version two: 280 orders, 14 per 1,000. That sentence is a marketing job.

The video (1:56)

Chandan Mendiratta, CBO, Zepto on Why In-House Marketing Works at Goafest 2026YouTube · exchange4media Group · 1:56. Zepto is a Mumbai company.
A cliffhanger makes you come back. A hook makes you stop.
Exercise 2 · 7 min · any AI app

2Your weeks, around the exams

Two prompts. Pick the one for your year. Put your talent from Exercise 1 in the blank. The 20-minute action this week is your one homework this week. The real work starts the week your exams end.

FY and SY
I am a [FY or SY, degree] student in Thane, [31 or 19] months from graduating. My talent: "___". Plan: one goal per semester, one thing per semester a recruiter could open, a 20-minute action this week, and a first project for the week my exams end. Table, under 150 words.
TY
I am a TY [degree] student in Thane. Semester exams start 8 Oct, then placement season. My talent: "___". Plan: a 20-minute action this week, then four weeks from the week my exams end: one small thing each week a recruiter could open, each with a day. Table, under 120 words.

What "the thing" might be for your degree

Paper version: draw a table with four columns. Week or semester · Goal · Thing I'll make · Week 1, with a day.
No day on it? It is a wish.
Sales, live · silent · any AI app

SAI plays the customer

Good salespeople do not pitch. They ask, then answer. Put your own real customer in the first blank: the person who buys from your family's shop, your stall or your Instagram store. One no, one reply, one score. Screenshot the score. You can reply in Marathi or Hindi.

Prompt · your own customer
You are [my real customer: who they are, where]. I am selling you [my product], [price]. Say no three times like a real customer would: the price, "I already have one", and trust. After each of my replies, score it 1–10 in one line. Mark strictly. Do not help me. Start with your first no.

TY: take two nos.

BCom, BAF, BBI · a bank
You run a shop in Thane and bank elsewhere. I am a relationship officer offering you [a current account or a business loan]. Say no three times: charges, "I already have a bank", trust. If I quote a rate, charge or return, ask where it is published. Score each reply 1–10 in one line. Mark strictly. Do not help me.

Other versions: each one is a full prompt. Copy it and send it as it is.

BCom · accounts · a client says the invoice is wrong
You are a client of a small accounts firm in Thane. You think this month's invoice total is wrong. I am the accounts executive. Push back three times: the total, "last month was wrong too", and trust. Score each reply 1–10 in one line. Mark strictly. Do not help me. Start with your first complaint.
BMS HR, BA · you are the recruiter
You are a fresh graduate in Thane with one offer already. I am a recruiter offering you a support job in Airoli. Say no three times: the pay, "I already have an offer", and the travel. If I quote a salary, ask where it is written. Score each reply 1–10 in one line. Mark strictly. Do not help me.
BSc IT, CS, DS, BCA · pre-sales
You run a small clinic in Thane and book patients on paper. I am selling you [a booking app], [price]. Say no three times: the price, "paper works fine", and trust. Score each reply 1–10 in one line. Mark strictly. Do not help me. Start with your first no.
BSc IT, CS, DS, BCA · support · the customer is angry
You run a small clinic in Thane. My booking app double-booked two patients this morning. I am from the support team. Complain three times: what went wrong, "I want my money back", and trust. Score each reply 1–10 in one line. Mark strictly. Do not help me. Start with your first complaint.
Stuck? Sell a made-up billing app for shops, ₹499 a month, to a kirana owner.
Never quote a rate, a charge or a return you invented.AI does not know any bank's rate today. Banks and NBFCs answer to RBI. Mutual funds and investment advice answer to SEBI. Insurance answers to IRDAI. Selling mutual funds needs the NISM exam, and selling insurance needs training and an exam under IRDAI's rules, before you start. And never ask AI what to buy.

The score is AI's guess too. A real customer is the real marker.

Ask, then answer.
Analyst, live · try it at home

₹AI reads a month. Check it.

Four weeks of sales at a made-up misal stall, "Ajoba's Misal, Kharkar Ali". Units sold, and the money.

WeekMisal pav ₹80Vada pav ₹20Poha ₹35Chai ₹15SalesUPITuesday
1420700210900₹68,450₹40,000₹6,100
2400680220880₹66,500₹39,900₹5,900
3 · Ganpati week6101,1002301,300₹98,350₹63,900₹8,800
4410690200870₹66,650₹40,650₹6,000
Month1,8403,1708603,950₹2,99,950₹1,84,450₹26,800

Made up for this session. On a phone, swipe the table sideways.

Paste this into any AI app. It has the same numbers, without saying week 3 was Ganpati week.

Prompt · Analyst
Here are four weeks of sales at a small misal stall in Thane (made up). Prices: misal pav ₹80, vada pav ₹20, poha ₹35, chai ₹15. Units sold. Week 1: misal 420, vada pav 700, poha 210, chai 900. Week 2: misal 400, vada pav 680, poha 220, chai 880. Week 3: misal 610, vada pav 1,100, poha 230, chai 1,300. Week 4: misal 410, vada pav 690, poha 200, chai 870. UPI received each week: ₹40,000, ₹39,900, ₹63,900, ₹40,650. Tuesday, the slowest day, each week: ₹6,100, ₹5,900, ₹8,800, ₹6,000. Total each week and the month. Then suggest two actions for next month. Show your working. Then tell me what you would need to know before trusting any trend.
Check the AI's work (open after you have read its answer)
  • Month total: ₹2,99,950. Week 3 by hand: 610×80 + 1,100×20 + 230×35 + 1,300×15 = 48,800 + 22,000 + 8,050 + 19,500 = ₹98,350.
  • Week 3 against week 2: +47.9%. But week 3 was Ganpati week. A festival spike is not a trend.
  • A normal week (weeks 1, 2, 4): (68,450 + 66,500 + 66,650) ÷ 3 = ₹67,200. Flat. Ordering 48% more stock for a normal month wastes money and food.
  • UPI for the month: ₹1,84,450, which is 61.5%. Tuesday is about 62% of an average day, every week.
  • Best seller by money: misal pav, ₹1,47,200 (49% of sales).

Where checking is a job

AI does the sum. You say what it means.
Exercise 3 · 7 min · any AI app

3Get marked, not answered

Most people ask AI to answer. The best ask it to mark. Pick one employer in the bracket and delete the rest. The blank is your sentence from Exercise 1. One send.

Prompt · Exercise 3
You hire freshers in Mumbai for [a bank's sales team, an accounts team, a marketing agency, a recruitment firm or a software firm's support team]. Here is my answer to "tell me about yourself": ___. Score it 1–10. Mark strictly. Name the one biggest weakness and one fix. Do not rewrite it for me.

Read the score. Then rewrite the sentence yourself, on paper. Two minutes. That is why the prompt says "do not rewrite it for me".

Paper version: a good answer has three things: a fact · a number · a thing you did. Tick which yours has.

TY: after exams, run this once a week, as the company you apply to next.

Ask AI to mark you, not to speak for you.
Build · 12 min · in pairs · Gemini with Canvas, or Claude

BA page a stranger can open

One phone builds. The partner's phone opens the link and hunts for what is wrong. Pick a business: a family shop, a tuition class, a mobile repair shop, a friend's Instagram store. No business in mind? Use the made-up misal stall: misal pav ₹80, vada pav ₹20, poha ₹35.

Prompt · Build · one send
Build a one-page website that looks good on a phone for [the business] in Thane. Items and prices: [three items, my prices]. Add one line on timings, and a big "Enquire on WhatsApp" button that opens WhatsApp with this message typed: "I saw your page". No phone number in the link. Invent nothing.

You supply the items and the prices. No phone number today. Never put a personal number on a public page.

Share it

1

When the page appears in the preview, tap Share or Publish.

2

Copy the link.

3

Send it to your partner any way you both already use. Or just swap phones.

The hunt

Your partner opens the page and hunts. There is no list.

Tap everything a customer would tap.

Is anything on the page something you did not give it?

BSc IT, CS, DS, BCA: write what you find as a bug report: what I tapped, what I expected, what happened. It becomes your Exercise 4, Lane 4 note.

Fix it

Prompt · Fix
On my page, [what is wrong]. Fix only that. Tell me in one line what you changed. Then list two more things I should test before sharing it with the owner.
Already run ads? Ask for one more change: make the button's link carry a tag so you can count clicks from Instagram. Then say what you would count.
Later, with the owner's permission

Show the owner the page. Ask: "Would you share this?"

Add the BUSINESS number only. In the link, write 91, then the ten digits. No plus sign. No spaces.

If the shop is yours and the number is personal, leave it out.

You wrote what you wanted, tested it, and fixed it. That is the job, for builders too.
Exercise 4 · 7 min · any AI app

4Start your proof

Four lanes. Pick one. One send, one screenshot. The Google Doc is the one thing after exams.

Which lane?

In each pair, the one who built takes Lane 2, and the one who hunted takes Lane 4. Have your own numbers from a shop, a stall or a page? Lane 3 beats both. Nothing yet? Lane 1.

Lane 1A brand study

For FY, and anyone without a page.

Prompt · Lane 1
I am a [year and degree] student. Help me start a one-page study of how [brand] gets and keeps customers. Give me one problem to study from its app reviews or ads, three questions to answer, a title, and two questions a recruiter would ask. No numbers from you; tell me where to find them.

Two free sources. You find the numbers. That is the study.

Meta Ad LibraryA free site that shows every ad a brand is running. Google Play StoreSearch the brand's app, then open its reviews page.
Paper version, Lane 1: title · brand · three questions I answer after exams.
Lane 2Your page
Prompt · Lane 2
Today I built a one-page site for [the business] with a WhatsApp enquiry button. Write the one-page note a recruiter reads in 60 seconds: who it is for, what it does, what was wrong with it and how I fixed it, what I would add next. Under 120 words.
Lane 3Something you already did

A fest stall, the family shop's WhatsApp, an Instagram page, an internship. A fest stall that sold 140 plates in two days is a sales job with a number. An Instagram page with reach, DMs and ₹ spent on boosts is a marketing job with numbers. Write the number.

Prompt · Lane 3
Something I already did: [what, for whom, how long]. My numbers: [calls, posts, reach, DMs, replies, sales, money in, money spent]. Write the one-page note a recruiter reads: what I did, the numbers, what worked, what I would change. Add no number I did not give you. Then ask me two questions a manager would ask.
Paper version, Lane 3: what I did · for whom · the numbers · what worked · what I would change.
Lane 4What I checked

For BCom, BAF, BBI (the misal month), and IT students who hunted a page (the bug report).

Prompt · Lane 4
Today I checked [the misal stall's month, or a page my partner built]. What I checked: ___. What was wrong: ___. How I found it: ___. Write the note a manager reads: what I checked, what was wrong, how I found it, what I would tell the owner. Add nothing I did not give you.

Stuck? A filled example for the misal month. Change the words to your own: "What I checked: the week 3 total, and whether week 3 was a trend. What was wrong: the answer called a Ganpati-week spike a trend. How I found it: weeks 1, 2 and 4 were flat."

Paper version, Lane 4: what I checked · what was wrong · how I found it · what I would tell the owner.
After exams, make Lane 4 real.

BCom, BAF, BBI: ask a family shop for one month of bills. Total them yourself in Excel. Give AI the same bills. Compare. Write the note.

IT: test a real app you use, as a customer would. The bug report is the note. It goes above your GitHub link.

In the hall: a screenshot.

After exams: a Google Doc, sharing set to anyone with the link.

A link and a note is a project. Marks are not.
TY BCom · BCC506, Fundamentals of AI in Business

506BCC506, in practice

The paper teaches the ideas. Today you used them. This page does not describe your syllabus; your teachers do. If an answer asks for an example, you now have three of your own.

AI drafts, you checkThe notification in Marketing, live. The misal stall's month in Analyst, live.
AI inventsA discount nobody offered. A phone number on a page. A trend from a festival week.
AI as the markerExercise 3, where AI marks your answer. Sales, live, where AI is the customer who says no.

1+1This week, then after your exams

Your four weeks after exams

Stretch, only if you already run ads, and only with the owner's business number and permission: a click-to-WhatsApp ad, ₹300, 2 km, three days. Write down enquiries per ₹100. Beat it next week.
The session ends today. The project starts the week your exams end.

₹The honest market

Roughly, Mumbai, 2026, fresher pay unless marked. Sources, checked 25 Sep 2026: PayScale Mumbai (accountant and marketing executive, under one year), AmbitionBox via upGrad (HDFC Bank and Axis Bank sales officers), Indeed Mumbai (recruiter entry level; data analyst; key account manager), PayScale Mumbai (area sales manager). Indeed figures come from job postings; PayScale figures are small, self-reported samples. The two bank figures are fresher bands for all of India, not only Mumbai. This is the market, not any one college, and not a promise.

The first rung is a rung.
KIMS Education · where step two can happen

KA real-world layer on top of your degree

First: not a degree. No licence. Placement is not guaranteed. And nothing about it should happen before your exams end.

KIMS Education is a new initiative of Dr. B. Bhaskar Rao, Chairman and Managing Director of KIMS Hospitals in Hyderabad. It does not compete with your degree: your college gives the knowledge and the degree, and this adds real work on top.

The three E's: Education, Employment, Entrepreneurship. Education is your degree, made job-ready. Employment is the skills employers ask for on day one. Entrepreneurship is for those who will build their own, and for everyone with a family business.

Four courses, live online classes. KIMS is a Hyderabad group; the in-person day's city and dates come from the KIMS Education team.

For today's hallAI for Sales & MarketingLive online, one in-person day.
AI for Finance ProfessionalsFor BAF and BBI. Live online, one in-person day.
AI for App DevelopmentFor BSc IT, CS, DS and BCA. Ten sessions, one shipped app.
AI for Healthcare ProfessionalsLive online, a hospital day, on-the-job training.

Details, fees, city and dates come from the KIMS Education team.

Optional · 10 questions · 2 minutes

?The AI readiness test

How AI-ready are you for a sales and marketing job? Ten questions, two minutes. Your score, your band, one next step. The test asks for no name, number or email, and nothing you tap is saved. Take it again after exams.

Join AI Marketing Lab on WhatsApp

The test link is pinned at the top of the group.

Optional. It is Siddhesh's group, and people from his other sessions are in it. One useful post a week on AI for sales and marketing; sometimes a post about a workshop or a course. Only admins can post.

As in any WhatsApp group, other members can see your phone number and your profile photo. To hide your photo first: WhatsApp Settings, Privacy, Profile photo, My contacts.

You can leave at any time, including straight after the test.

Rather not join? Ask Siddhesh at the stage after the session for the direct link.