GoWhich app
Tap Copy, paste into your AI app, and put your own words where you see a [bracket] or a ___. One send per exercise. Screenshot the answer. Marathi or Hindi is fine.
- Exercises 1 to 4: any AI app you already use. ChatGPT, Gemini or Claude.
- The build: only one phone in each pair builds. Use Gemini with Canvas: it is already on most Android phones, with your Google account. In Gemini, tap Tools, then Canvas, before you paste. Or use Claude, which asks for an email and a phone OTP.
- The partner only opens a link in the phone's browser. No app, no sign-in. Low battery or no data? Be the partner.
- "Limit reached", or slow? Do not resend. Switch to the other tool, or join the pair next to you.
AaPlain words
Each word is explained once here, then used all day.
- Something a stranger can open
- What the working world calls proof of work. A link or a screenshot. Anyone can look at it.
- The customer seat
- A first job where you deal with the person who pays.
- The process seat
- A first job where you keep the work moving: operations, support, accounts, back office. Both seats are real jobs. Neither word is an insult.
- The checking desk
- The part of the process seat where you check numbers before someone acts on them: accounts, reporting, a bank's back office.
- A big company's office in Airoli
- What job sites call a GCC (global capability centre): a large company's own office in India that runs work for its offices worldwide.
- Relationship officer
- The bank's person for a set of customers.
- Inside sales
- Selling by phone and chat from an office desk.
- Pre-sales
- Explaining the product before someone buys.
- Customer success
- Helping the customer after they buy.
- NBFC
- A company that lends money but is not a bank.
- Mis-selling
- Selling by telling the customer something false.
- Incentives
- Pay on top of your salary for hitting your number.
- Key accounts
- A company's biggest customers.
- The hook
- The first line that makes someone stop scrolling. (A cliffhanger is different: it makes you come back.)
- The number
- What the team counts after sending, out of how many it sent: 14 orders per 1,000 sends.
- A landing page
- One page, one offer, one button. After this, just "the page".
- A reason to say no
- What sales courses call an objection.
- The preview
- The box beside or below the chat where the page you asked for appears and can be tapped.
- The one-page note
- A short note that tells a stranger what you made or did, for whom, the numbers, and what you would change.
- One send
- One message to the AI per exercise.
1Your talent, from evidence
On paper first, 1 minute. Write three true lines. Real facts only. Fake facts give a fake talent.
The last thing a friend or family member asked me to help with.
What I did last Sunday when nobody told me to.
A task that felt easy for me and hard for others. TY: make this one thing from a project, an internship or a fest, with a number.
I am a [year and degree, e.g. SY BCom] student. Three true facts about me: ___. Using only these facts, name my strongest talent in two words, quote the evidence, and write one sentence for "tell me about yourself". No praise. If the evidence is weak, say so.
- Your facts can be typed in Marathi or Hindi. The AI reads them.
- Keep the sentence. Exercise 3 marks it. It is also the screenshot to show at home.
Got "weak evidence"? That is an honest answer, not a failure. No second send: take it into Exercise 2. Your 20-minute action this week can be the task that creates the evidence.
MA real notification, torn apart
Take one real notification from an app on your phone. Paste it into your AI app, or type it out. Then send these two prompts, one after the other.
What job is this notification doing, who is it for, and what number does the team most likely watch?
Write three versions for college students in Thane. How would the team test which one wins: what would it count, and out of how many sends?
Three lessons
- AI drafts. You check. The number judges.
- Say "guess". AI has not seen the team's dashboard. When it names the number, it is guessing.
- An invented discount costs the company money. If AI writes "40% off" and nobody offered 40% off, the company pays for it. Check every offer before it goes out.
A made-up example of a test. One audience, split at random into two groups of 20,000. One change. Version one: 180 orders, 9 per 1,000 sends. Version two: 280 orders, 14 per 1,000. That sentence is a marketing job.
The video (1:56)
Chandan Mendiratta, CBO, Zepto on Why In-House Marketing Works at Goafest 2026YouTube · exchange4media Group · 1:56. Zepto is a Mumbai company.2Your weeks, around the exams
Two prompts. Pick the one for your year. Put your talent from Exercise 1 in the blank. The 20-minute action this week is your one homework this week. The real work starts the week your exams end.
I am a [FY or SY, degree] student in Thane, [31 or 19] months from graduating. My talent: "___". Plan: one goal per semester, one thing per semester a recruiter could open, a 20-minute action this week, and a first project for the week my exams end. Table, under 150 words.
I am a TY [degree] student in Thane. Semester exams start 8 Oct, then placement season. My talent: "___". Plan: a 20-minute action this week, then four weeks from the week my exams end: one small thing each week a recruiter could open, each with a day. Table, under 120 words.
What "the thing" might be for your degree
- BCom, BAF, BBI: a checked month (a family shop's bills, totalled by you and by AI: Exercise 4, Lane 4), or a study of how a bank gets customers.
- BMS: a one-page brand study.
- BSc IT, CS, DS, BCA: a one-page test report on an app you use: what you tapped, what broke.
- BA: a one-page hiring plan for a small firm.
SAI plays the customer
Good salespeople do not pitch. They ask, then answer. Put your own real customer in the first blank: the person who buys from your family's shop, your stall or your Instagram store. One no, one reply, one score. Screenshot the score. You can reply in Marathi or Hindi.
You are [my real customer: who they are, where]. I am selling you [my product], [price]. Say no three times like a real customer would: the price, "I already have one", and trust. After each of my replies, score it 1–10 in one line. Mark strictly. Do not help me. Start with your first no.
TY: take two nos.
You run a shop in Thane and bank elsewhere. I am a relationship officer offering you [a current account or a business loan]. Say no three times: charges, "I already have a bank", trust. If I quote a rate, charge or return, ask where it is published. Score each reply 1–10 in one line. Mark strictly. Do not help me.
Other versions: each one is a full prompt. Copy it and send it as it is.
You are a client of a small accounts firm in Thane. You think this month's invoice total is wrong. I am the accounts executive. Push back three times: the total, "last month was wrong too", and trust. Score each reply 1–10 in one line. Mark strictly. Do not help me. Start with your first complaint.
You are a fresh graduate in Thane with one offer already. I am a recruiter offering you a support job in Airoli. Say no three times: the pay, "I already have an offer", and the travel. If I quote a salary, ask where it is written. Score each reply 1–10 in one line. Mark strictly. Do not help me.
You run a small clinic in Thane and book patients on paper. I am selling you [a booking app], [price]. Say no three times: the price, "paper works fine", and trust. Score each reply 1–10 in one line. Mark strictly. Do not help me. Start with your first no.
You run a small clinic in Thane. My booking app double-booked two patients this morning. I am from the support team. Complain three times: what went wrong, "I want my money back", and trust. Score each reply 1–10 in one line. Mark strictly. Do not help me. Start with your first complaint.
The score is AI's guess too. A real customer is the real marker.
₹AI reads a month. Check it.
Four weeks of sales at a made-up misal stall, "Ajoba's Misal, Kharkar Ali". Units sold, and the money.
| Week | Misal pav ₹80 | Vada pav ₹20 | Poha ₹35 | Chai ₹15 | Sales | UPI | Tuesday |
|---|---|---|---|---|---|---|---|
| 1 | 420 | 700 | 210 | 900 | ₹68,450 | ₹40,000 | ₹6,100 |
| 2 | 400 | 680 | 220 | 880 | ₹66,500 | ₹39,900 | ₹5,900 |
| 3 · Ganpati week | 610 | 1,100 | 230 | 1,300 | ₹98,350 | ₹63,900 | ₹8,800 |
| 4 | 410 | 690 | 200 | 870 | ₹66,650 | ₹40,650 | ₹6,000 |
| Month | 1,840 | 3,170 | 860 | 3,950 | ₹2,99,950 | ₹1,84,450 | ₹26,800 |
Made up for this session. On a phone, swipe the table sideways.
Paste this into any AI app. It has the same numbers, without saying week 3 was Ganpati week.
Here are four weeks of sales at a small misal stall in Thane (made up). Prices: misal pav ₹80, vada pav ₹20, poha ₹35, chai ₹15. Units sold. Week 1: misal 420, vada pav 700, poha 210, chai 900. Week 2: misal 400, vada pav 680, poha 220, chai 880. Week 3: misal 610, vada pav 1,100, poha 230, chai 1,300. Week 4: misal 410, vada pav 690, poha 200, chai 870. UPI received each week: ₹40,000, ₹39,900, ₹63,900, ₹40,650. Tuesday, the slowest day, each week: ₹6,100, ₹5,900, ₹8,800, ₹6,000. Total each week and the month. Then suggest two actions for next month. Show your working. Then tell me what you would need to know before trusting any trend.
Check the AI's work (open after you have read its answer)
- Month total: ₹2,99,950. Week 3 by hand: 610×80 + 1,100×20 + 230×35 + 1,300×15 = 48,800 + 22,000 + 8,050 + 19,500 = ₹98,350.
- Week 3 against week 2: +47.9%. But week 3 was Ganpati week. A festival spike is not a trend.
- A normal week (weeks 1, 2, 4): (68,450 + 66,500 + 66,650) ÷ 3 = ₹67,200. Flat. Ordering 48% more stock for a normal month wastes money and food.
- UPI for the month: ₹1,84,450, which is 61.5%. Tuesday is about 62% of an average day, every week.
- Best seller by money: misal pav, ₹1,47,200 (49% of sales).
Where checking is a job
- Accounts at a firm: the month-end total is yours to check.
- A bank's back office: someone else acts on your numbers.
- A reporting team at an Airoli office: a daily report of the numbers. Job sites call it MIS.
3Get marked, not answered
Most people ask AI to answer. The best ask it to mark. Pick one employer in the bracket and delete the rest. The blank is your sentence from Exercise 1. One send.
You hire freshers in Mumbai for [a bank's sales team, an accounts team, a marketing agency, a recruitment firm or a software firm's support team]. Here is my answer to "tell me about yourself": ___. Score it 1–10. Mark strictly. Name the one biggest weakness and one fix. Do not rewrite it for me.
Read the score. Then rewrite the sentence yourself, on paper. Two minutes. That is why the prompt says "do not rewrite it for me".
TY: after exams, run this once a week, as the company you apply to next.
BA page a stranger can open
One phone builds. The partner's phone opens the link and hunts for what is wrong. Pick a business: a family shop, a tuition class, a mobile repair shop, a friend's Instagram store. No business in mind? Use the made-up misal stall: misal pav ₹80, vada pav ₹20, poha ₹35.
Build a one-page website that looks good on a phone for [the business] in Thane. Items and prices: [three items, my prices]. Add one line on timings, and a big "Enquire on WhatsApp" button that opens WhatsApp with this message typed: "I saw your page". No phone number in the link. Invent nothing.
You supply the items and the prices. No phone number today. Never put a personal number on a public page.
Share it
When the page appears in the preview, tap Share or Publish.
Copy the link.
Send it to your partner any way you both already use. Or just swap phones.
The hunt
Your partner opens the page and hunts. There is no list.
Is anything on the page something you did not give it?
BSc IT, CS, DS, BCA: write what you find as a bug report: what I tapped, what I expected, what happened. It becomes your Exercise 4, Lane 4 note.
Fix it
On my page, [what is wrong]. Fix only that. Tell me in one line what you changed. Then list two more things I should test before sharing it with the owner.
Show the owner the page. Ask: "Would you share this?"
Add the BUSINESS number only. In the link, write 91, then the ten digits. No plus sign. No spaces.
If the shop is yours and the number is personal, leave it out.
4Start your proof
Four lanes. Pick one. One send, one screenshot. The Google Doc is the one thing after exams.
In each pair, the one who built takes Lane 2, and the one who hunted takes Lane 4. Have your own numbers from a shop, a stall or a page? Lane 3 beats both. Nothing yet? Lane 1.
For FY, and anyone without a page.
I am a [year and degree] student. Help me start a one-page study of how [brand] gets and keeps customers. Give me one problem to study from its app reviews or ads, three questions to answer, a title, and two questions a recruiter would ask. No numbers from you; tell me where to find them.
- Brands: Zepto and Nykaa (both Mumbai companies), Meesho, PhonePe, Lenskart.
- Finance: Zerodha, Groww, HDFC Bank's app, Axis Bank's app.
- Local: a Thane shop or restaurant you know, from its Google Maps reviews.
Two free sources. You find the numbers. That is the study.
Meta Ad LibraryA free site that shows every ad a brand is running. Google Play StoreSearch the brand's app, then open its reviews page.Today I built a one-page site for [the business] with a WhatsApp enquiry button. Write the one-page note a recruiter reads in 60 seconds: who it is for, what it does, what was wrong with it and how I fixed it, what I would add next. Under 120 words.
A fest stall, the family shop's WhatsApp, an Instagram page, an internship. A fest stall that sold 140 plates in two days is a sales job with a number. An Instagram page with reach, DMs and ₹ spent on boosts is a marketing job with numbers. Write the number.
Something I already did: [what, for whom, how long]. My numbers: [calls, posts, reach, DMs, replies, sales, money in, money spent]. Write the one-page note a recruiter reads: what I did, the numbers, what worked, what I would change. Add no number I did not give you. Then ask me two questions a manager would ask.
For BCom, BAF, BBI (the misal month), and IT students who hunted a page (the bug report).
Today I checked [the misal stall's month, or a page my partner built]. What I checked: ___. What was wrong: ___. How I found it: ___. Write the note a manager reads: what I checked, what was wrong, how I found it, what I would tell the owner. Add nothing I did not give you.
Stuck? A filled example for the misal month. Change the words to your own: "What I checked: the week 3 total, and whether week 3 was a trend. What was wrong: the answer called a Ganpati-week spike a trend. How I found it: weeks 1, 2 and 4 were flat."
BCom, BAF, BBI: ask a family shop for one month of bills. Total them yourself in Excel. Give AI the same bills. Compare. Write the note.
IT: test a real app you use, as a customer would. The bug report is the note. It goes above your GitHub link.
After exams: a Google Doc, sharing set to anyone with the link.
506BCC506, in practice
The paper teaches the ideas. Today you used them. This page does not describe your syllabus; your teachers do. If an answer asks for an example, you now have three of your own.
1+1This week, then after your exams
- This week, 20 minutes: the 20-minute action from your Exercise 2 table. Keep its screenshot.
- The week your exams end: finish the Doc for your Exercise 4 lane. Sharing: anyone with the link.
- Where it goes: your placement cell will tell your class how to share it.
Your four weeks after exams
- Week 1. The one-page note (your Exercise 4 lane).
- Week 2. One AI-customer round as the company you are applying to, with the score.
- Week 3. A brand study, or a checked month of a real shop's bills.
- Week 4. A page for a second business.
₹The honest market
- Start: about ₹2–3 L a year. Fresher roles in accounts, marketing, sales and recruiting. Some start lower.
- Plus incentives in many customer-seat roles: what you earn on your number.
- Data analyst listings show about ₹3.4–5.6 L. Needs Excel plus SQL or similar. Fewer freshers start here.
- For key account and area sales, pay sites show about ₹7.1–8.9 L, all experience levels together. Some reach it in a few years. Many do not.
- What moves you up in either seat is the habit: one small thing a week that a stranger can open.
Roughly, Mumbai, 2026, fresher pay unless marked. Sources, checked 25 Sep 2026: PayScale Mumbai (accountant and marketing executive, under one year), AmbitionBox via upGrad (HDFC Bank and Axis Bank sales officers), Indeed Mumbai (recruiter entry level; data analyst; key account manager), PayScale Mumbai (area sales manager). Indeed figures come from job postings; PayScale figures are small, self-reported samples. The two bank figures are fresher bands for all of India, not only Mumbai. This is the market, not any one college, and not a promise.
KA real-world layer on top of your degree
KIMS Education is a new initiative of Dr. B. Bhaskar Rao, Chairman and Managing Director of KIMS Hospitals in Hyderabad. It does not compete with your degree: your college gives the knowledge and the degree, and this adds real work on top.
The three E's: Education, Employment, Entrepreneurship. Education is your degree, made job-ready. Employment is the skills employers ask for on day one. Entrepreneurship is for those who will build their own, and for everyone with a family business.
Four courses, live online classes. KIMS is a Hyderabad group; the in-person day's city and dates come from the KIMS Education team.
Details, fees, city and dates come from the KIMS Education team.
?The AI readiness test
How AI-ready are you for a sales and marketing job? Ten questions, two minutes. Your score, your band, one next step. The test asks for no name, number or email, and nothing you tap is saved. Take it again after exams.
Join AI Marketing Lab on WhatsAppThe test link is pinned at the top of the group.
Optional. It is Siddhesh's group, and people from his other sessions are in it. One useful post a week on AI for sales and marketing; sometimes a post about a workshop or a course. Only admins can post.
As in any WhatsApp group, other members can see your phone number and your profile photo. To hide your photo first: WhatsApp Settings, Privacy, Profile photo, My contacts.
You can leave at any time, including straight after the test.
Rather not join? Ask Siddhesh at the stage after the session for the direct link.