The Millionaire Club — Workshop Activities

Activity 1 — The Owner's P&L

Module 1 · 8 min · pairs · AI does the math, you keep the margin

Your charter

Quoted price ($)

Cost line	Your number
Driver hours × rate
Fuel (miles × $/mile)
Deadhead / repositioning miles
Overnight / per-diem
Payment-terms cost (net-30/60)
Refund / cancellation risk
GROSS MARGIN $ / %

Biggest margin leak (one line)

One fix that protects $ without losing the deal

"A rep closes revenue. An owner keeps margin."

Activity 2 — 12-Minute Brief, live

Module 2 · 10 min · solo · Run the AI prompt, then fill the five boxes

Target account

Buyer

Box	What you found	S / I / U*
Account
Company
Person
Trigger (why now)
Angle (your way in)

*S = Sourced fact · I = Inference · U = Unverifiable

Committee Map
Champion
Blocker
Supporter
Ghost

Three likely objections

"Walk in knowing the room — including the chairs nobody put on the invite."

Activity 3 — Read the Silence

Module 3 · 8 min · tables · Name the rung, then the move

For each stall the facilitator reads, mark the rung + your next move.

#	Rung (circle one)	Next move (one line)
1	Urgency / Later / Priority / Budget / Procurement / Ghost / Lost
2	Urgency / Later / Priority / Budget / Procurement / Ghost / Lost
3	Urgency / Later / Priority / Budget / Procurement / Ghost / Lost
4	Urgency / Later / Priority / Budget / Procurement / Ghost / Lost
5	Urgency / Later / Priority / Budget / Procurement / Ghost / Lost

Then: pick one, run the "Read the Rung" prompt, write the first line of the reply

"They didn't go quiet because you sent too few. Respond to the rung, not the silence."

Commitment Card

Tear off · keep on your monitor

My one Superhuman move, every Monday 8 AM

The deal I'm running it on first

Signed

Check-in

"AI took the busywork. The trust is still yours to build."

The 3 Superhuman Prompts

Run on your phone, live. Swap anything in [brackets]. Works in Claude or ChatGPT.

1 · Margin X-ray — before every quote goes out (Module 1)

You are my deal economist. Here is a charter quote I sent: [paste quote — price, route, dates, vehicle, headcount, terms]. Our cost drivers: driver $/hr, fuel $/mile, deadhead miles, repositioning, overnight, payment terms, refund/cancellation risk. Rebuild this as a one-page margin P&L. Show gross margin %. Flag the single biggest margin leak and one change that would protect $ without losing the deal.

2 · The 3-Minute Brief — before every first call (Module 2)

You are my pre-call research assistant. I sell charter bus transportation. Account: [paste company site URL + any recent news]. Buyer: [paste name, title, LinkedIn URL]. Build, on one page:
1. The 12-Minute Brief — Account | Company | Person | Trigger | Angle.
2. The Committee Map — who is likely Champion / Blocker / Supporter / Ghost.
3. Three objections this buyer may raise + my reframe for each.
Label every claim: Sourced / Inferred / Unverifiable. Keep it to one page.

3 · Read the Rung — before every follow-up to a quiet deal (Module 3)

Here is a stalled email thread with a charter prospect: [paste thread].
1. Which rung of the Silence Ladder are they on? (No urgency / Maybe later / Competing priority / Budget / Procurement / Ghost / Lost)
2. What is the real fear behind the silence?
3. Draft a 4-sentence reply that names the fear (tactical empathy) and gives them ONE new, low-risk thing to say yes to. No "just checking in."

The rule: AI does the busywork. You keep the human work — the room, the trust, the close.