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IIT Kanpur ·
Session 1 — After the Click · Prompts & Activities
The Kickstart — spy → create → page → track
The Kickstart — spy → create → page → track
How to use this sheet
- Every prompt below follows CRISP. Replace everything in
[brackets]. - Paste real inputs (real ads, your real product) — never let the AI invent the source material.
- The output is a draft. YOU make the judgement call. AI drafts; you decide.
The CRISP framework — how we prompt, every time
| C | Context | Who you are, your brand, your audience, the goal. |
| R | Role | The expert hat the AI wears. |
| I | Instruction | The task, in numbered steps. One job, clearly sequenced. |
| S | Specifics | The constraints that make it YOURS — format, colours, length, tone, the sticky rules. |
| P | Proof | The self-check — cite the source / match the palette / pass the grunt test. |
A CRISP prompt is a brief, not a wish. The brief is where the quality is decided.
Act 3 · slide 12
Prompt 1 — Competitor Ads Analysis
Act as a competitive ads analyst. Context: Here are [10] live ads from my competitors — [Brand A, Brand B, Brand C, Brand D]. Category: [healthy D2C snacks for Indian families]. The ads: [paste each competitor's headline + description, one per line] Instruction: Cluster these ads into themes. For each theme, name the offer, the emotional angle, and the CTA. Specifics: Output a table with columns — Theme | Example ad | Angle | Offer. Then name the 2 angles EVERYONE uses and the 1 white-space angle nobody owns. Proof: Quote the exact ad text for each theme. Do not invent examples.
Coach's note — The white-space angle this finds becomes your creative angle and your hero in the prompts below.
Act 4 · slide 16
Prompt 2 — On-Brand Creative
Act as a brand art director making a scroll-stopping Instagram ad. Context: Brand: [NutriNudge — millet snacks for young Indian parents]. Tone: [warm, honest, playful]. Our angle: [taste kids choose, not guilt]. (My product image is attached.) Instruction: Place my uploaded product in a real Indian-kitchen scene and overlay one [taste-led] headline. Specifics: 1:1 (1080x1080), warm earthy palette [your brand hex colours], bold sans headline of 6 words or fewer, logo space bottom-right, mobile-legible, no clutter. Proof: Does it stop a thumb? Is it readable at phone size? Is it on-brand AND on the angle nobody else owns?
Coach's note — Generate 3, judge brand-fit + differentiation, regenerate the weakest. Keep the one that's yours AND different.
Act 6 · slide 22
Prompt 3 — Landing-Page Hero Copy
Act as a StoryBrand-trained conversion copywriter. Context: [NutriNudge, millet snacks, young Indian parents]. Our angle is [taste kids choose]. The outcome they want = [a guilt-free snack their kid actually loves]. Instruction: Write a hero headline, a sub-head, and one CTA button label for the landing page. Specifics: Headline 10 words or fewer, sub-head 20 words or fewer, outcome-led not feature-led. Give 3 variants by emotional angle — fear-of-missing-out, social proof, founder-story. Proof: Each must pass the 5-second grunt test — a stranger knows what we sell and what to click.
Coach's note — The grunt test: show a stranger the hero for 5 seconds, then take it away. They must answer WHAT do you sell, SO-WHAT (why care), NOW-WHAT (what to click). Keep the variant that passes.
One case. One angle. One funnel: spy → create → page → track.
Everyone's ad says the same three things. The money is in the fourth thing nobody is saying.