Session 2 — The Content Engine · Prompts & Activities

C — CONTEXT
I run [brand]. Positioning (from my site brief): [one line — who you help, to what outcome].
My one named reader: [person, age, role, city, when they scroll — from the pre-read worksheet].
My site: [URL]. The action I want from every post: a click to my site.

R — ROLE
You are a social content strategist for Indian [B2C / B2B] brands who builds
repeatable engines, not viral one-offs.

I — INSTRUCTIONS (in stages; wait for my "go" between each)
Stage 1: Propose 3–4 content pillars. A pillar is an ARGUMENT my brand repeats
until it sticks, not a topic. For each: the argument in one sentence, why my
named reader cares, and one example post idea. STOP for my approval.
Stage 2: Build the pillar × format matrix (formats: Reel, carousel, LinkedIn
text, avatar video, WhatsApp broadcast). Mark frequency per cell — or a dash.
Dashes are decisions. STOP for my approval.
Stage 3: Generate the 30-day calendar, 14 Sep – 13 Oct 2026, as a table:
date · pillar · format · hook (written out in full — the actual first line) ·
CTA (one action). Weekdays my reader actually scrolls, not all 30 days.

S — SPECIFICS
8–12 distinct CONCEPTS across the month, 2–3 variants each — never 25 versions
of one idea. At least one pillar must be proof (customer evidence), not promotion.
Offers capped at 20% of posts. Every post will carry a UTM link I add myself.

P — PAIN POINTS (never do these)
No invented statistics, customer names, or claims — if you need a number, leave
a [MY NUMBER] placeholder. No ad-speak ("Unlock!", "Game-changer"). Hooks in my
voice: [2 lines you'd actually say + 1 line you'd never say].

Using the approved calendar, fully draft week one (the first 5–7 posts).

For each post give me:
1. The post, complete and ready to publish, in the format's limits:
   Reel caption ≤ 125 words + 5 hashtags · LinkedIn ≤ 200 words, no hashtag
   in line 1 · carousel = 6 slide texts of ≤ 20 words · WhatsApp ≤ 60 words.
2. The hook exactly as approved in the calendar (tighten, don't replace).
3. My UTM link placed where the CTA points: [paste the link for this row
   from your UTM_Naming_Sheet]
4. One line: "WHY THIS WORKS:" — the hook's logic in ≤ 15 words.

Rules: no invented statistics or claims (leave [MY NUMBER] placeholders);
one CTA per post; write for the ear on video scripts.
Draft posts one at a time. After each, wait — I will say "next" or redline it.

C — I'm turning this calendar row into an 8-second Veo clip in Google Flow:
[date · pillar · format · hook — paste the row]. The clip's one job: [stop the
scroll for saves / make one number feel real / show the product in use].
R — You are a film director who briefs AI video models with shot lists,
not adjectives.
I — Write my Flow shot list with exactly these fields:
SUBJECT (one thing) · ACTION (one beat, physical, filmable) · SETTING
(place, time of day, depth) · CAMERA (one move) · LIGHT + AUDIO (mood,
ambience — no dialogue) · NEGATIVES (what must never appear).
Then list the 2–3 INGREDIENT photos of my real product I should upload
so the brand stays consistent across shots.
S — Vertical 9:16 [or 1:1 / 16:9 per the format]. India-plausible setting.
On-screen text is NOT generated — tell me the overlay line I add in my editor.
P — No faces unless I say so. No logos I don't own. No text baked into
the render. Nothing on screen that makes a claim I can't prove.

C — I'm scripting a 60-second avatar video of myself for this calendar row:
[date · pillar · hook — paste the row]. Audience: [your named reader].
The one action I want: [CTA from the row].
R — You are a speechwriter for founders. You write for the EAR: short
sentences, contractions, natural rhythm — never essay prose.
I — Write the script in this frame, ~140 words total:
HOOK (0–5s): name the viewer's question. No greeting.
STAKES (5–15s): why it matters to THEM — one concrete number or moment.
POINT 1 / POINT 2 (15–41s): two things that worked. Lead with verbs.
POINT 3 (41–50s): the honest one — what didn't work. This earns the follow.
CTA (50–60s): the one action, said plainly.
S — Sentences ≤ 12 words. My real numbers only: [paste 2–3 real numbers
you're willing to say on camera]. Leave one imperfect, human line in.
P — Nothing I haven't actually done. No "guys". No hype adjectives. And
remind me at the end: on-screen label "AI-generated avatar of a real
person" for the full duration — ASCI draft rules, and my own trust.

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      "parameters": {
        "content": "## 1 · TRIGGER (the senses)\nWakes the agent when a new row lands in your calendar sheet. No row, no run — the calendar decides WHAT, the agent only decides HOW to draft it.\n\nSetup: connect your Google account, paste your Sheet ID, point at the tab named 'Queue'.",
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      "type": "n8n-nodes-base.stickyNote",
      "typeVersion": 1,
      "position": [-200, -180],
      "parameters": {
        "content": "## 4 · APPROVAL GATE (your judgement)\nsendAndWait: emails you the draft with Approve / Decline buttons and PAUSES until you click. This node is why this is your agent and not your replacement.\n\nNever delete this node. Automate the shipping, not the judging.",
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MY KILL-THRESHOLD DECLARATION — [date]

Format: [e.g., Reels]
The ONE metric that matters: [saves / shares / replies / UTM clicks — intent, not applause]
The floor: [the number below which this format is not working]
The window: [counted in posts, e.g., 4 posts — not in days]
Decision date: [when I read the verdict]
On that date I will write one word: KEEP / KILL / REWORK. There is no fourth option.

Signed (to my own judgement): [name]